Thursday, May 16, 2013

Ctrl Alt Delete

Reboot Your Business. Reboot Your Life.

Your Future Depends on It.

I sat there on my favorite couch at home peering into this funky colored orange book, delighted to finally have it in my hands.  Though it was a typical morning, me up early, great coffee and study time before the "real day" had begun.  It was an Advanced Readers Copy (ARC) of Ctrl Alt Delete, the new, soon-to-be-released book by one of my new favorite authors, bloggers and thinkers:  Mitch Joel.
Mitch Joel was a gent who I had grown to admire over the previous few years, I was introduced to him by the Internet... Shocked right?  I was on #Amazon looking for some new reading material by some up and comers, I read about Mitch Joel (@MitchJoel) and took him to be a little of Seth Godin (@ThisisSethsBlog) and a little of the business owners that I have known and appreciate, due to the common sense and logic displayed in the table of contents ... In a word, it was relevant to me.  So I bought it, yes, hardcover for me, yes like electronically-formatted books, et al , mainly for travel ... I still enjoy paper books though for my morning read.
OK, how did I come to get this ARC?  One day, while reading Mitch post of the morning, I saw an invite that he published, it basically said, hey, if you buy Ctrl Alt Delete today, in a pre-purchase from Amazon kind of way, you will receive the ARC for your efforts.  So Again, I did. 
Shortly before this posting by Mitch, I was fortunate enough to be able to meet him, talk a bit and watch him work.  Mitch and Jeffrey Gitomer (@Gitomer), Jeffrey who is a friend, had invited me over to watch and listen to this podcast he and this "Great Guy from Canada" were going to be recording.  I say to #Gitomer, Hmmm, great guy from Canada huh, would it happen to be Mitch Joel?  Gitomer says yes, I went on to explain me following and enjoying Mitch's work, so I was psyched to get to go to the Gitomer offices and see this go down.
The winter day arrived and I was able to meet Mitch and listened as he and Jeffrey talked and discussed several topics on the podcast, both were spot on.  Mitch showed his hand just a bit and discussed some of the core work within his up-coming book. #CtrlAltDelete.
OK, back to the couch, cracking it open and zooming in on the Table of Contents page, I had a flash back to Six Pixels Table of Contents.  Good, clear and succinct chapters.  Digging into the pose over the next couple of mornings, I really was drawn to The #OneScreenWorld and the #EmbracingtheNext chapters.  This book is filled with real-world examples sprinkled in with a usable "road-map" if you will about what lies ahead.  Not a pie-in-the-sky kind of way, but in the way of:  Look at this point, and that point, by analysing Mitch's words, the road-map parts really jump out.
I highly encourage any and all that want to be #relevant in the coming age to buy and study this book, one reading is not enough, simply use it as you would a #Fodors travel guide, it is that forth-telling.

Read, Learn & Share
Greg / @gregcrumpton



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